Jingdong book price drops to zero is a big lie

 Jingdong book price drops to zero is a big lie
text / Chen Yongdong
Bowen wrote two days ago Liu Qiang know today Jingdong Mall East CEO position will be a to zero
view, Jingdong Mall is bent to have a book with all the enemies sales site, and its CEO Liu Qiang East seems to already prepared, the slightest thought to the little Dangdang newly listed face, so how pleased Dangdang not had time to be dragged into a Jingdong directly reduce prices in order to avoid legal risks and possible protection of the interests of publishers! If users have found that a member of any book more than 20% cheaper price can not report. We will continue to cut prices within 24 hours to ensure the cheap 20%! until the price drops to zero !!to deal with all the price war, price war for all competitors, will take retaliatory strike back, excellent. The book drop off only 2 yuan 10 - 3 million, rather than selling books of other logistics services to be more difficult. the majority of customers in need of services rather than 2 - 3 yuan price. up, Li Guoqing said that the first sentence Dangdang did not want to show weakness, but after the sentence and that Dangdang want to avoid less, I do not know whether the association with this.
Second, the great lie: the price to zero
can not say, Liu Qiang East very Henhen directly, and all with an exclamation point, also added two after an exclamation mark, the tone of the heavy and loneliness, it seems clear-cut, but also seems to teeth.
However, Chen Yongdong that Liu Qiang Dong-called no matter what price you out, Jingdong multiplied by 0.8 (that is 20% cheaper), can not reach zero. unless the match does not directly give zero price, then consumers should be satisfactory. However, as with the opponents are zero Jingdong price, then both sides the same price, and who has what advantage?
Second, from the cost calculations do not give away on business. from the cost calculation, Jingdong impossible, opponents can not, even if there is a small part of the zero the price of book sales, most will do a few of the prices of zero charge and charge and face book, because they are all profitable companies, can not really engage in a wide range of business do give away, because that is not only a strategy, they will not be Jingdong silly price wars which involve the nose, at least Dangdang above have been proposed to rely on the concept of service to win, whether or not to avoid price war, are subject to at least one enterprise can not contain the opponent.
Fourth, can not be considered from the point of view the number of books so fine: whether competitors or consumers, can not find a book from the hundreds of thousands of all the Jingdong price is too much to not be so carefully calculated, and not every consumer has so much time, so Liu Qiang East Even if :
suspected malicious competition can blunt speaking, Jingdong a few days before and today related words and deeds and establish its own brand image.
example, while stock prices and Jingdong Dangdang price war is not necessarily related, but also micro-Bo Liu Qiang East to send a meaningful latest post: Stocks tumbled and books not related to World War II, it is normal callback! remain silent if the National or the stock price continued to fall Dangdang tomorrow, I will consider price increases. I only hope that National understand: Listing does not mean that is unmatched, this price war is playing you can not afford !!CEO, who learned who should not be the case there. Of course, probably to ease the atmosphere, Liu Qiang East in the post the last sentence was added: bring some confidence! there is the opportunity you. marketing team is, fair competition is a very normal thing, but sometimes some words and actions and strategies have to maintain a certain bottom line and grace, like the movie down to zero That was to be a dream come true, but how likely is this? almost a fantasy, remember: a lie or a lie a thousand times too! (Author: Chen Yongdong, e-mail: cyd888@sina.com) < br> Jingdong angered the book and home appliance sales counterparts? from the Institute of Master Buddha to open micro blog microblogging prospects to see why Baidu Jinshan will join hands to deal with 360? witness the micro-entrepreneurs and micro-Bo Bo fresh instance of the e-commerce to the power of investment gold After the collection of gift market compatible: Tencent and 360 are carried out of the Ministry of Industry QQVs360: lose-lose, lose market gauntlet has been under a grand, Baidu will fight? Jingdong angered books and home appliances sales counterparts? Important: Beijing wary of false information on winning East angered the book and home appliance sales counterparts?