Review of 2010, surging Chinese home appliance industry, the domestic market exceeded one trillion yuan mark, the annual growth rate of the domestic appliance market more than 18%, the highest record over the past decade.
Upgrade to high-end products boost consumption, while high-speed growth to drive the industry to complete the journey of decades of development the strongest engine.
2010, the TV industry have been completed by the flat-panel TV CRT TV replacement upgrade of the road; white goods is also in the era of product upgrades, which, inverter air conditioner, washing machine, three-door refrigerator high value-added products in volume growth rates of up to 134%, 38% and 67%, as the profits of home appliances manufacturing enterprises Soymilk volume of stainless steel were up 104% year on year growth rate, 738% and 190%.
size exceeded one trillion yuan mark
faster, fastest, over the past 5 years, the Chinese appliance market soared, household electrical appliances in China in 2006 industry, market size exceeded 7,000 billion yuan in 2007 exceeded 8,000 billion in 2010, the Chinese government implemented a series of policies to stimulate economic development, overall improvement in the living environment of home appliances business, the explosive growth of consumer demand, then, the Chinese appliance market breakthrough trillion mark.
in the PRC, the data show that in 2010, the Chinese home appliance retail market size of over 1.04 trillion yuan. Among them, the black scale retail sales of more than 170 billion yuan, white scale over 250 billion yuan, IT, communications products market in 4500 billion yuan, while the kitchen, small appliances and products in the market scale reached 170 billion yuan.
achieve the fastest growth in the coming year with nearly the domestic appliance market for the first time exceeded one trillion yuan mark, the best image of the general Chinese household electrical appliance Development of the industry the word should be
2010, China household appliance industry to get rid of the winter, once again radiate vitality, all the way Chinese home appliance business confidence index rose to 122.2 from the first quarter rose to 133.7 in the fourth quarter, which shows that household electrical appliance enterprises in production and operation, demand for raw materials, equipment operating rate, R & D investment and other aspects of confidence.
in the PRC, the data show that the domestic home appliances in 2010 achieved 18% sales growth, sales growth in the field of black product called a pioneer in the appliance industry, annual sales growth Up to 20%. It is noteworthy that, although the TV retail volume increased by only 5% of scale, but in the LCD TV market share growth, driven by TV sales rose as high as 21%. In 2010, retail sales in the 40 million color TV sets or more, which, LCD TV retail volume of over 34 million units, up 40%, while the size of PDP TVs in volume of 150 million, essentially flat compared with 2009.
appliance market, kitchen, small appliances are no longer willing to play a supporting role, showing a strong explosive. In the PRC, the data show kitchen in 2010, overall retail sales of small household electrical appliance industry reached 170 billion yuan, an increase of 15%. One volume more than 13 million microwave units, retail sales of 7.3 billion yuan, increased by 7% and 8%; range hood nearly 1,400 million units in volume, retail sales of about 20.4 billion yuan, an increase of 5%, respectively, and 15%; gas stove about 17 million retail units, retail sales of about 130 billion yuan, increased by 6% and 15%; water heaters more than 24 million units in volume, retail sales of about 33.4 billion, an increase of 13, respectively, % and 18%.
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