Wednesday, January 5, 2011

Mirtillo children in China to force the development of children

 China's largest network of children people need to fashion, when the children need. Sleepless nights in the pursuit of children's clothing business, a. a large number of foreign children's invasion of China, the Chinese children's clothing companies probably have upset the sense of proportion. fashion clothes is no simple geometric drawing a few lines, or clothes on a few simple letters.
Imagine While many real international brands to enter China when they are in advance what kind of gesture raise his flag, but also what kind of concept is gaining ground in China?
Gymboree, GAP, OLD NAVY, OSHKOSH, benetton, mirtillo , Folli Follie, etc., each brand has its own unique characteristics.
fact, this is Mirtillo can not standing back in fashion the ultimate principle, is Mirtillo founded 50 years of creative approach. No wonder some depressed domestic designer, said the past five years, Mirtillo has been the godfather of their design. It bears the number of words the shortcomings of Chinese design and helplessness.
indeed, can only create their own fashion, not follow the trend of imitation.
China has 380 million children, with nearly 400,000 children's clothing business, with proximity and easier market advantage, which may be why the final market also exotic in the Chinese market is difficult to find a full taste of the children in China.
root of the problem here, when the Chinese children's wear companies in the bitter struggle of whether the thought of the time: to bring children blindly imitate foreign The consequence is that the characteristics of a no brand self-confidence, or that Chinese culture itself is not bright?
According to reports, June 3, 2010 Huang Ting prove that Chinese culture has great commercial value and the market.
definitely not on the Chinese culture embodied in the clothing impaired.
Chinese children start later than in the West, it is true. Perhaps because children's wear brand of western philosophy which leads to mature Chinese children rush, rush to imitate. but not just for fashion: , undue haste in establishing foreign brands are not appropriate, then no and then, this is a serious problem faced by many Chinese children.
Indeed, the growth of the brand takes a long time, but the test of time and market experience will undoubtedly be the last of the brand winner. that many foreign companies have set up to study in China, Chinese culture and the integration of children. This course can not help but worry about: Chinese children, wake up in the where! Mirtillo Greater China chairman Poon said: Once reduced to the pursuit of fashion and fashion, then the brand began to fall out.

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